Social Media & Digital Marketing Specialist – Clinical Trials

Benefits

Qualifications

• •Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• •Experience: 2–5+ years in digital marketing, specifically with experience in patient recruitment, healthcare, pharma, or a Contract Research Organization (CRO)
• •Technical Skills: Proficiency with paid social platforms (Meta Business Suite, LinkedIn Campaign Manager) and scheduling tools (e.g., Sprout Social, Hootsuite)
• •Compliance Knowledge: Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations
• •Analytical Skills: Proven success in translating data into campaign improvements
• •Experience with graphic design tools like Canva or Adobe Photoshop
• •Familiarity with CRM systems (e.g., Salesforce, HubSpot) for tracking patient inquiries
• •Ability to work in a fast-paced, high-growth environment
• •Excellent written and verbal communication skills, with a focus on patient-centric language
• •Occasionally/Frequently/Continually required to stand
• •Occasionally/Frequently/Continually required to walk
• •Occasionally/Frequently/Continually required to sit
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Responsibilities

• •The ideal candidate understands how to translate complex clinical protocols into engaging content, while adhering to regulatory compliance and patient privacy standards (HIPAA/GDPR)
• •Campaign Strategy & Execution: Develop and implement targeted social media strategies to drive patient recruitment for clinical trials across multiple therapeutic areas
• •Paid Social Media Management: Manage paid campaigns on platforms such as Meta (Facebook & Instagram), LinkedIn, and others, focusing on high-volume, high-quality patient leads (CPL, conversion rates)
• •Content Creation & Copywriting: Create, draft, and publish engaging content, including ad copy, headlines, educational materials, short-form videos (Reels/TikTok), and images, while aligning with campaign goals
• •Compliance & Privacy: Partner with Clinical Operations, Medical Affairs, and Legaldifferent teams in the organization to ensure all creative aligns with Institutional Review Board (IRB) requirements, privacy regulations (HIPAA), and brand guidelines
• •Analytics & Reporting: Monitor campaign performance in real-time, analyzing key metrics (impressions, clicks, conversions, ROI), and provide weekly/monthly reports to stakeholders with actionable insights
• •Community Engagement: Monitor social media channels for patient inquiries and sentiment, responding promptly to questions and managing online reputation, while escalating patient issues as needed
• •Targeting & Audience Identification: Identify and target specific patient populations, utilizing lookalike audiences and interest-based targeting while adhering to platform policies regarding health causes
• •Advocacy Groups: Work with disease advocacy groups for awareness initiatives relative to the disease and the impact of the Company’s therapies to patients
• •Ad hoc projects: Any ad hoc projects in clinical development that this position will have an impact on
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